The Fictional Brand Is Dying And Advertising Needs To Let It

Everyone wants to tell a great story, especially brands. Everyone wants to support a great story, especially audiences. Social media and...


TV Commercials Vs. Online Ads: Understanding The Rules of Attention

Video growth is occurring at an astonishing rate. It is predicted that by 2019, video will be responsible for 4/5 of the global Internet...


Connection & Contribution: The Purpose of Content Marketing Is Overlooked

For a moment, I want you to rethink what we consider advertising. Drop the entire notion of traditional ads all together. Often in life, the...